Meet the woman behind the brand.

I have always been the girl with the big curly hair and hoop earrings. I was always told I had to quiet my style or quiet my voice because it’s too loud, and I don’t want to listen to those voices and hide behind anymore. I want to wear what I want, say what I want, and still be a badass in my own right. But it doesn't stop with just me.

N°1 // about us

learn a little more about me

I want to empower women. Especially minority women. Because this comes from OUR culture. We should embrace it and show it’s okay to do it for the culture. Wear tf out of those hoop earrings. Exude your power!!! I want women to announce their presence without shame. Through their hair, accessories, their style. Their lip color. Through whatever makes them feel like the badass queens that they are.

I'm so glad you're here.

 I'm a native from Bronx, NY, I was raised in Lorain, OH, and I have had an entrepreneurial spirit in my every bone almost since I could walk. When I'm not running two e-commerce "side hustles" that aren't so much side hustles anymore (I also own Big Hoop Energy and you should check it out, boo), I spend my time creating dream destination events and weddings for my main biz - Jasmine Villanueva Events & Design. Traveling is my first love, and I'm counting down the days until my trip to the Maldives next year (hopefully).

Carmen & Co was founded when I decided to embrace the power of the hoop instead of worrying about the stereotype.  I wanted to create a business and brand helped empower women to take back the power of hoop earrings and remind them that they are and have always been badasses.

N°3 // how we started

Go back to the main page

she also owns:

''im that bitch. been that bitch, still that bitch, will forever be that bitch.''


Meet Maia, our ninja queen of web design & graphics.

Maia is the magical fairy behind Jasmine's website & graphic needs. She is a USC dual-degree graduate, with a B.A. in Communication, Entrepreneurship, and Design, and a M.S. in Digital Media Studies. She absolutely nerds out on websites, graphics, and design, and pushes herself to accept any challenge Jasmine sends her way. She lives in the stunning Arizona desert (where she's trying to convince Jasmine to move) and can't survive without prickly pear iced tea's, her fluffy dog Aladin, and obnoxiously ridiculous romantic christmas movies.

N°3 // our team


Shop our Essential Collection. 

You can rock your hoops for any occasion. 

Brunch with the girls, an interview for your dream job, a night out on the town.

You name it! We got it.

shop right now



our why


Customer Care

The goods

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"baby girl, respect is just a minimum."